Huntingdon Freemen’s Trust (HFT) is a registered charity that provides support and benefit for individuals, groups and organisations who reside within the area covered by Huntindon Town Council.
Their requirements where three-fold:
- Update their tired looking web site and communication material.
- Emphasise their ‘open door’ attitude – highlighting achievements, partnerships, and their commitment to the future.
- Streamline the application process, giving clear guidance on all the support available.
The first job was to devise a recognisable identity for all their communication material, so I took inspiration from their magnificent Georgian offices in the centre of Huntingdon, using an illustration of their front door.
I then delivered a WordPress based web site that provides a futureproof framework, enabling HFT to keep the site updated themselves.
A finally, their new literature has clear information with tear-off reply sections for those who might not have access to the internet.