Commissioned by Em-Dash Publications, to produce a set of branded templates that CBNL staff could use in Word, Powerpoint and Excel.

Following discussions to find out how CBNL used the software and what they wanted to achieve, the first task was to produce a top-level theme that was in keeping with their corporate branding guidelines. Microsoft Office uses Themes to control the colours, fonts and graphical effects available to the various programs. I then created a set of Word templates for each department – Sales and Marketing, Technical and Legal – complete with formatting, text styles, table and graphics styles followed a global Powerpoint template, containing a full set of slide styles.

These were delivered with a brief user guide contained within each template and are stored on CBNL’s central Cognidox document management system, allowing users to call on them when needed.

All of this means the marketing department can relax, safe in the knowledge that their in-house communication material follows an approved and consistent style. No more logos in the wrong place, weird fonts, colours or brand erosion!